Digital Media Management
Annual Marketing Structure
- Create annual marketing calendar with goals, target audiences, strategies, tactics, messaging and timeline
- Match digital content and collateral to these overall goals and strategies
Social Platforms Clean Up
- Claim unclaimed business pages and location generated pages on Facebook, Instagram, Yelp, etc
- Update titles, about sections and contact information
- Establish new accounts if needed
Social and Digital Media Advertising
- Management of social media platforms
- Drive themes and campaigns across platforms
- Establish monthly editorial calendar and corresponding paid promotions to targeted audiences, curate shared content, curate media library
- Implementation and posting across social sites
- Monthly analytics reporting
- Designated ad spend allotment for paid promotion on social platforms